Creative. Thinking.
Hype! is a digitally-minded integrated creative agency. We take on branding, marketing and communications tasks using the most effective mix of channels - you can read a more complete description here.

Believe it or not, we’re not the only people who do this. So why us?
There's usually a whole set of clichés that go here: we're very creative blah blah, we take time to understand your needs blah blah, we’re passionate about every project we work on blah blah, we do work that’s both impactful and effective blah blah.
Here's the problem - we actually do subscribe to, and deliver on, all these clichéd assertions. But the only way you’ll really know is if you work with us - at a certain point you’ll have to take a leap of faith. You can of course get a sense of what we do for other people by looking at this website. But it's not the same as meeting us... so you might want to do that too.
Nice to meet you virtually. Maybe we’ll do it soon in person...

    ZEST is the restaurant, café and bar at JW3. Its ambition is to be the home of modern, kosher Jewish cooking, its food a reflection not just of the vibrancy of the cafes and restaurants of Israel today but also of their warmth and sense of hospitality.

    The challenge was to create an identity that reflected a strong Tel Aviv culinary tradition, full of sunlight, warmth, life and zest.

    The highly colourful plates, cups, saucers, bowls and mugs specifically produced for Zest by Adama Pottery in Israel, were the starting point for the colours and tones. From there we developed a logotype that reflected the Hebrew vowels.

    We wanted the menu design to stand out and intrigue the dinner, so we printed the menu on old Israeli newspapers, we also added some pearls of wisdom hidden in the text!