Creative. Thinking.
Hype! is a digitally-minded integrated creative agency. We take on branding, marketing and communications tasks using the most effective mix of channels - you can read a more complete description here.

Believe it or not, we’re not the only people who do this. So why us?
There's usually a whole set of clichés that go here: we're very creative blah blah, we take time to understand your needs blah blah, we’re passionate about every project we work on blah blah, we do work that’s both impactful and effective blah blah.
Here's the problem - we actually do subscribe to, and deliver on, all these clichéd assertions. But the only way you’ll really know is if you work with us - at a certain point you’ll have to take a leap of faith. You can of course get a sense of what we do for other people by looking at this website. But it's not the same as meeting us... so you might want to do that too.
Nice to meet you virtually. Maybe we’ll do it soon in person...
  • UCL Engineering

    The Faculty of Engineering Sciences at UCL was just an administrative unit for the 9 departments that formed it. We were asked to turn it into a brand.

    After talking to people in each of the departments, we were able to tease out consistent themes which distilled into three words: Change the World. This is the essence of what engineering at UCL is: the practical application of science to make a difference in the real world. With this message we had the foundation on which all the communications could be built.

    We renamed the faculty to UCL Engineering, developed a new logo, and created a coherent visual look and tone of voice to ensure a cumulative effect. All this has built a powerful brand from scratch, helping recruitment of staff and students, raising morale internally, and building awareness with research bodies and industry.


  • UCL Engineering has commissioned Hype! and Klein & Son to produce 5 short films to highlight how they ‘Change the World’.